Continuing with its commitment to innovation and advertising effectiveness, Atresmedia has joined the TechAlliance project (a joint platform of Amobee and smart clip ) to launch a programmatic sales service for television advertising.
Offer New Tv Inventory on A Programmatic Basis
With this alliance, Atresmedia joins other European broadcasters and will offer exclusive television inventory using HbbTV technology on Amobee’s DSP. Amobee’s proprietary DSP is the only one in Europe currently running linear TV inventory. And is already being used by major European broadcasters such as RTL and ITV. Amobee’s DSP adds a StoreFront, especially home phone numbers nz designed for this type of purchase to facilitate the purchase of this inventory by agencies and advertisers.
This platform will have a BETA version in December and its final version will be available from the first quarter of 2022. Its launch will mean the appearance of the first Spanish offer of programmatic access to linear television advertising under HbbTV technology.
A Pioneering Commitment to Digitization
José Miguel García-Gasco, general director of Atresmedia Publicidad. Has defended that, with this agreement, the Group “continues to commit to the digitization that the market demands”. And makes it “once again a pioneer in making new TV inventories available to the market. This time programmatic inventory of linear television HbbTV». In addition, he highlighted the enormous potential of this inventory since “it brings together. The best features of the television world and the digital world. In addition to the great scope and security of the linear television brand with digital advertising segmentation solutions”.