Video may be primarily a pathway to more engagement, but that doesn’t mean it can’t deliver fast or instant conversions. In general, you can say that the more involved people are, the more likely they are to convert. In addition to the type of video, the extent to which video can provide this depends on the page where this video is shown. If a video is placed on a page that is intended to generate a lot of leads, then the video should support this goal. In that case, you don’t just want to know how many people viewed it, but more importantly how many viewers eventually turned into a lead . Next, you want to know the true value of this number of ‘video leads

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Only when you compare the conversion rate of viewers against the conversion rate of the non-viewers do you know how successful the video really is. In addition, it is Azerbaijan Phone Number possible to use video as a direct conversion tool. You can do this, for example, by integrating an interactive quotation page in the video, so that the viewer can immediately request a quotation (in the video) after seeing the video. Slightly less direct but not much less effective is placing an application form. car warranty form Whatever the purpose of your video, clear results in the right context allow you to take targeted action.

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That Hold Coaches Back

If the video is successful, you’ll want to get even more people. Watch the video, or you can post videos to other pages to meet your viewers’ needs. It can also happen that a video attracts few viewers, but has a high conversion or ‘viewing percentage’ (of the visitors who do watch the video). In that case, you can place the video in a more conspicuous place, for example. If a video isn’t converting at all or isn’t delivering the viewer’s desired behavior, it’s probably not good enough. Or maybe it’s on the wrong page. Reason for further investigation in any case. Achieving success with video

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