You have an article that gets 1,000 pageviews but only ten shares. It has a reach of 1,000 people but a frequency of 10. The article was not very valuable to the people who saw it because it was not shared much.
However, if the same article got 100 shares, it would reach 1,000 people and a frequency of 100. It would mean that the article was much more valuable to those who saw it because it was shared more often.
The engagement metric is also important when measuring the value of a piece of content. If an article gets 100 comments, it has a higher engagement than one with ten comments. The people who saw the article found it interesting enough to leave a comment.
The Most Effective Content Marketing Strategy
I’ve written before about the ideas that have helped me the most in my life and career. Today, I want to give a quick overview of what has worked best for me regarding content marketing.
The most effective content marketing strategy is simple: providing free value without expecting anything in return.
You create goodwill and build trust when you give something of value away for Chief VP Operations Email Lists free. People are more likely to do business with you when they know, like, and trust you. And the best way to build that trust is by providing value upfront, without asking for anything in return.
The Content Marketing Funnel
One of your primary goals is generating leads and converting them into customers as a marketer. A content marketing funnel is a tool that can help you achieve this goal.
The content marketing funnel is a framework that describes the journey that a prospective customer takes from awareness to purchase. It begins with top-of-the-funnel content that raises awareness of a problem or need and then progresses to middle-of-the-funnel content that provides more information about potential solutions. Finally, it ends with bottom-of-the-funnel content that helps the prospective customer make a purchase decision.