Your audience already knows the basics; they need you to give them more. That means going beyond the surface and providing insights and perspectives they can’t find anywhere else. Don’t disappoint them with fluff or filler. Give them the good stuff. The stuff that will help them achieve their goals. The stuff that they need to know to be successful. That’s what they want to find when they visit your site or blog. So give it to them.
With that in mind, here are a few ways to create content that is so much more than the basics:
- Go deep instead of wide.
- Share your unique perspective.
- Be vulnerable and authentic.
- Get personal and share your story.
- Go above and beyond to provide value.
The first rule of thumb when providing valuable content is to be comprehensive. It means covering all the bases and providing your audience with everything they need to know about a topic. You may be tempted to cut corners and only include the bare essentials, but this will ultimately leave your audience wanting more.
To truly captivate your audience, you must give them the whole VP IT Email Lists picture. That means including all the relevant details and making sure your arguments are airtight. There’s no room for half-measures when creating content – if you want to succeed, you must go all out.
Keep it interesting
Boring content will quickly lose your audience’s attention, so add some personality and flair. You have to find ways to keep your content interesting, whether by adding new perspectives, bringing in new experts, or simply looking at old topics in new ways. Use humor, stories, and real-world examples to illustrate your points.
Here are five tips:
- Write about what interests YOU. It’s hard to be interested in something if you’re not interested in it yourself. So write about the things that fascinate you, the things you can’t stop thinking about.
- Be curious. Follow your curiosity and see where it leads you. The more curious you are, the more interesting your writing will be.
- Get personal. Share your own experiences and stories. We all share unique perspectives and experiences, so don’t be afraid to get personal in your writing.