Why Some Advertisers Are Already Withdrawing Their Budgets
However, the Mountain View company has to fear Amazon in another no less sensitive segment: search. According to various reports, 63% of online shoppers visit Amazon with the ultimate goal of searching for new products. And as a result, Google loses quite a few “first-party” data to Amazon.
Both Facebook and Google Are Trying to Bridge the Gap
Between simply clicking on an ad and completing a purchase. Both companies are working with software providers like Shopify. To create closed ecosystems where checkout takes place on their own platforms. The problem? That Amazon has already had that ecosystem for years.
It should also be noted that on Twitch and Prime Video Amazon is already betting on personalized advertising. Amazon may have reached its zenith as a retailer, but as a media company, the American multinational has a prosperous future ahead of it thanks to its booming advertising business.