Building customer loyalty is one of the main business objectives of personal and corporate brands. Going beyond the acquisition, obtaining the buyback, connecting with true fans of the brand is not an easy task. And, after having achieved it , when such a long and sudden stoppage as the one caused by the advance of the Covid19 virus arrives, for many uncertainty reigns again: How to maintain consumer loyalty? What must be done to make them buy or visit us again? How do we keep them hooked? We recently wrote an article with ideas to keep online businesses alive.
This is especially relevant at a time when the digital channel it is being the only one we can count on in the short and medium term as a result of the pandemic. Today , we take a look at Brandwatch’s July Consumer Loyalty Report and its suggestions for fanning the flame that may have burned out these months. Do we see it together? Consumer Confidence and Brand Loyalty: Current Landscape and Recovery Tips Regain consumer loyalty There is a reality: The pandemic has caused a crisis of customer confidence in many sectors . Brands must now take proactive steps to understand consumer concerns, navigate new reputational risks, and rebuild brand loyalty through meaningful action.
Building A Customer
Base who buy a product, trust the business Honduras whatsapp number list defend the business, and come back for more is the goal most businesses pursue. But, like all the good things in life, brand loyalty can be hard to earn. Everyone strives for a long-term connection with their consumers and this will never be an easy battle. This is especially true in 2020, a year defined by uncertainty. The questions from which the report presented by the international Consultant starts are: How are brand-customer relationships affected? How can consumer loyalty be restored? And what can brands do to keep that hard-earned audience?
The consumer loyalty landscape The survey carried out covered 6,917 people in France, Spain, Germany, the US, the UK, Australia and Singapore using their mobile devices. Two key findings from the responses to that survey paint a complicated picture for previously established brands in the market: 1. First, of consumers who have been buying alternatives to their favorite brands during the pandemic (either because they can’t afford them or because they haven’t been available to find them), 18% say they will make a long-term change. Regain consumer loyalty Source: Brandwatch 2.
Secondly, 36% Of Consumers
Think that the items they buy from brands are less important now than before the pandemic. Regain consumer loyalty Source: Brandwatch. It is impossible not to relate this to the new trend that we have also been analyzing these months. More responsible consumption.* Both , despite the fact that they tell us about important personal changes in people that. In the long term , do not have to be bad, right now they are danger signs for brands. Consumer loyalty in the shadow of the pandemic You can’t have loyalty without trust, and there are many reasons for consumers to distrust right now.
Concerns about supply chains, worker safety, in-store sanitation protocol. And delivery issues are just a few of the reasons trust in brands is lacking today. Italy, Spain, the United Kingdom and the United States. It has emerged that … once the lockdown measures are lifted. 14% of those surveyed said they would not feel safe at all returning to the stores. Only 20% said they would feel very safe. In this sense , especially brands with physical stores will have to address. This problem in order to win back their customers in person. And there will always be some clients who just don’t want to come back in person. This -Today- is a reality.