Although companies like Facebook and Google dedicate passionate flattery to personalized advertising (which is, not in vain, the backbone of their business), the truth is that the user is not nearly as enthusiastic about this type of advertising.
And that customization achieves that through the retinas of the consumer parade advertisements of products that are in tune with their own panoply of tastes and needs. However, scandals such as the one involving Cambridge Analytica have made the consumer view the personalization inherent in digital advertising with high doses of skepticism (because transparency regarding data collection is often completely non-existent).
According to A Recent Study Carried out In France
And Germany by YouGov and Global Witness, 57% of the 2,000 users consult do not want to see personalized ads. On social networks because they are roote in details that are sometimes of a very intimate nature. In reality, only 11% of users say they have no problem with their personal data being used for advertising purposes.
What fills the pockets of Facebook and company is a source of anxiety for the user
Consumers find it particularly South Korea WhatsApp Number List uncomfortable that advertisers may rank them based on their income, medical history, or political views . 87% say that social networks should not be able to display ads based on the purchasing power of the audience. And 52% express the same opinion regarding ads targeted based on the user’s age.
Consumers realize, yes, a lower rate of resentment when the personalized advertising that reaches their eyes anchors in information. That they themselves have published on social networks completely voluntarily. It causes much more anger in the consumer. That advertising is based on data compiled based on their behavior on 2.0 platforms. And on the network of networks in general. Additionally, 42% of users cite excessive advertising as a reason to reduce time spent on social media. In light of this data, it seems that both advertisers. And social networks would do well to be more transparent when it comes to compiling personal consumer data. Perhaps Apple’s controversial and reviled App Tracking Transparency (ATT) is a role model after all.